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Desborough, Northamptonshire (PRWEB) January 27, 2012

Sportswear brand Freya Active has launched a range of swimwear made from Sensitive® Life Soft – a material which contributes to rainforest conservation. The new range of swimwear complements Freya Active’s existing collection of sportswear and sports bras.

Not only does Freya Active swimwear support consumers during exercise in water but due to the introduction of Sensitive® Life Soft it also now means they are protecting wildlife and the environment in the process. Sensitive® Life Soft is part of the SensitivEcoSystem® range by Eurojersey, a scheme that works with the World Land Trust to protect natural habitats around the planet. World Land Trust is a globally recognised not-for-profit organisation dedicated to saving the rainforest and its wildlife, they provide funds for partner organisations, enabling them to purchase land and establish permanent, stable wildlife habitats.

Source: PR Web (press release)

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